In our previous discussion, we discussed the concept of “Long Tail Keywords”. These are basically strategic keywords or keyword phrases that best describe the topics of your Jimdo website. (Click here if you want a quick review – Anchor Text)
Once you have determined your strategic keywords or keyword phrases are, make sure you dedicate one entire webpage to each of your keywords or keyword phrases. When you start creating backlinks using anchor texts based on your keywords, the backlinks will point directly to the page with the specifically assigned keyword / keyword phrase. This is also considered as a “deep link” which is helpful to your search engine rankings.
Consider this. If your Jimdo website is about workout routines, you may want to have a higher level introduction or landing page for your website. But as you dig a bit deeper, you may want to dedicate separate subpages about exercises for biceps, triceps, chest, back, quads, etc. You get the idea.
And for each of these pages, you can write articles on back exercises (for example) on E-zine or other fitness forums, then backlink your discussion post to your Jimdo website’s subpage dedicated to “back exercises”, with “back workout” as your anchor text keyword.
Are you following me? From a discussion article about back exercises, anchored in someone else’s webpage (that’s relevant to back exercises of course) using anchor text of “back workout” to link to the back exercises subpage on your Jimdo website. Easy as pie.
If you structure your Jimdo website this way, your chances of achieving higher rankings on each of your strategic keywords or keyword phrases will be much higher. This is a very focused approach, and will yield plenty of organic / free traffic from all your strategic keywords, if executed properly.