We touched on backlinks in the previous discussion and I hope you have a bit more reading on the internet about them. There is plenty of material online to supplement my experiences. If you wish to have a quick refresher on the topic of backlinks – click here. If not, let’s get going on today’s discussion.
One extremely effective technique that will help your backlinks efforts is to use anchor text. I have seen many people insert their full website URL in discussion forums. For example, I may leave Gud Themes’ URL in a forum like this:
“Gud Themes is great, they have the best Jimdo templates for all! Check it out at http://www.gudthemes.com”
A little shameless promotion, thank you very much 🙂 What I did above is not the best way to leave backlinks. Not to mention if I did that, the webmaster of the forum will probably mark me as a spammer and rip out the post.
The proper and best practice is to use anchor text. Something like this:
“Gud Themes is a Jimdo templates provider……..”
Now, bring your mouse cursor over the “Jidmo templates provider” phrase. You see that? It’s a link. If you click on it, it will literally bring you to our website – the link is buried within the phrase. This is the text that is “anchored” on the site. Further, this particular text phrase is an important keyword phrase for Gud Themes, and is strategically important for Gud Themes to promote in order to receive better search engine rankings.
It also helps the sentence flow better, somewhat enhancing the reader’s experience.
Now, I can attempt to explain why search engines, especially Google, love anchor text, but I won’t. This is just the way it is and I’m sure you can find SEO experts that will agree. Takes a little bit more effort to set up anchor text but it’s really not bad.
Here’s the HTML coding for the anchor text, feel free to copy but replace Gud Theme’s URL with your own, and the keyword phrase to your own keyword phrase:
<a href=”http://www.gudthemes.com/“>Jimdo templates provider</a>
Look up “Long Tail Keyword” if you have an interest in learning a bit more about the importance of keywords. Here’s one of the first articles that popped up on Google – http://www.marketinghub.info/long-tail-versus-short-tail-keywords/ (I’m not endorsing this article, just one of the first ones to pop up when I searched “Long Tail Keyword” on Google).
The downside is that not all website forums will accept this HTML coding. Give it a go, if it works, great. If not, dropping the full URL (i.e. http://www.gudthemes.com/) is better than nothing at all. But be very careful in how you approach this as the webmaster may mark your comment as spam. Make sure you leave some insightful and helpful comments to contribute to the forums.
We’ll discuss another SEO technique in this tutorials post – how to engineer the architecture of your Weebly website using your keywords or keyword phrases.